The Pop UP store will be located in the heart of Barcelona, in one of its main commercial hubs: Portal de l’Angel, 15-17.
It will be open for 10 days, from November 19 to 29, from 10 a.m. to 8 p.m., and will only close on public holidays: Sunday 20 and 27, as indicated by local regulations.On the Shein website you can now consult all the items that you will be able to see and touch in Barcelona starting next Saturday. There are warm jumpers and fun sweatshirts to face the cold that is beginning to arrive, duvet covers of all colors, organizers for the bedside table and for the bathroom, dresses for the next company Christmas parties, wellington boots and many more products. ideal for the time of year in which we find ourselves.
In addition, you will be able to enjoy a make-up and manicure area, a free hot chocolate and coffee cart, a ‘selfie corner’ to take photos, stories and record TikToks, and interactive games that will allow you to win gifts.
Shein’s app works to create an addictive user experience, which ensures consumers are regularly checking and browsing the app.Shein has begun collaborating with celebrities like Katy Perry, Khloé Kardashian, Lil Nas X and Bahraini celebrity Almahra, creating Key Opinion Leaders (KOLs) who create clothing lines, perform at event – essentially boosting the company’s relevance in specific markets.
One of the surprising ways in which Shein has been able to effect change in Western consumers is in pushing customers onto its app.
Shein if you want to go faster
The last time the fashion industry enjoyed such a revolution was the 90’s, when Amancio Ortega founded Inditex, the fashion conglomerate that made him the 10th richest person in the world.