The Shein pop-up store will be open for a limited time, from December 2 to 4, to kick off the festive season.
The news follows Shein’s last pop-up store, a two-day event launched back in September, in conjunction with London Fashion Week.
Shein’s app works to create an addictive user experience, which ensures consumers are regularly checking and browsing the app.Shein has begun collaborating with celebrities like Katy Perry, Khloé Kardashian, Lil Nas X and Bahraini celebrity Almahra, creating Key Opinion Leaders (KOLs) who create clothing lines, perform at event – essentially boosting the company’s relevance in specific markets.
One of the surprising ways in which Shein has been able to effect change in Western consumers is in pushing customers onto its app.
Shein if you want to go faster
The last time the fashion industry enjoyed such a revolution was the 90’s, when Amancio Ortega founded Inditex, the fashion conglomerate that made him the 10th richest person in the world.