3 weeks ago
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Velvet Mill “Pink Friday” pop-up
22 Bayview Ave, Stonington, CT 06378, USA

From 5 to 8 p.m. there will be an event featuring sales and deals from shops, a pop-up market, live music from Dr. Westchesterson on piano, and a food drive to benefit the Gemma E. Moran United Way/Labor Food Center.

Pink Friday is an initiative of the boutique industry group The Boutique Hub, which asks, “What if the entire small business community collaborated this holiday season to drive major awareness to shopping small … first?” It’s held the Friday before Black Friday.

Alisha Cadoret-Sturges, owner of the clothing shop Valomie Boutique, said she heard about the concept and brought it to the Velvet Mill. She said small businesses have their chance on Small Business Saturday, but people may feel burnt out or have already shopped.

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